Setelah Artikel sebelumnya membahas mengenai Olimart, pada kali ini Sobat Enduro akan mengetahui mengenai Bright Olimart Modular (BOM). Apa itu Bright Olimart Modular (BOM)? Lalu apa bedanya dengan Olimart? Yuk simak informasinya berikut ini:
Mengenal Bright Olimart Modular (BOM).
Bright Olimart dengan model Modular adalah salah satu bentuk bengkel channel Pertamina Lubricants yang dapat melayani ganti oli dan servis berbentuk kontainer dengan skema bekerjasama dengan pemilik SPBU / Bengkel. BOM dinilai lebih praktis serta ekonomis dan relatif cepat dalam pembangungannya.
BOM memiliki tujuan untuk menghadirkan dan menawarkan pelumas dengan kualitas tinggi dan memberi kemudahan bagi konsumen untuk mendapatkan Pelumas kendaraan dengan mudah, cepat, dan dijamin mutu serta keaslian produk.
Dengan bentuk kontainer, Bright Olimart Modular menjadi salah satu bengkel channel Pertamina Lubricants yang dinilai lebih praktis dan ekonomis serta relatif cepat dalam pembangunannya.
Pada 2018 Pertamina Lubricants meluncurkan bright olimart modular khusus bus & truck di Lampung. BOM satu ini menyediakan berbagai varian Pelumas Pertamina yang khusus untuk Bus & Truck seperti Meditran Series seperti Meditran SX dan Meditran SX Bio serta Fastron Diesel. Meditran Series merupakan pelumas berteknologi untuk mesin Diesel dan Meditran SX Bio merupakan pelumas terbaru dari Pertamina Lubricants untuk mesin berbahan bakar Biodiesel (bahan bakar diesel campuran dengan fame).
Selain itu, BOM ini juga terbuka untuk pelayanan umum kendaraan penumpang yang menggunakan pelumas mesin bensin. Pembukaan Bengkel Bright Olimart Modular (BOM) ini wujud komitmen dan dedikasi Pertamina Lubricants dalam menghadirkan dan menawarkan pelumas berkualitas tinggi secara menyeluruh.
Khusus pada saat peluncuran BOM saat itu, Pertamina Lubricants memanjakan pelanggan yang datang dengan berbagai promo menarik yaitu promo beli 3L Meditran SX Bio gratis 1L selama periode promo dari tanggal 14 September 2018 hingga 14 Oktober 2018 khusus untuk ganti oli di tempat.
Pada kesempatan yang sama, Sales Region II juga memberi bantuan sarana pendidikan untuk 200 putra-putri anak mekanik terpilih di wilayah Sumbagsel. Sebelumnya, Sales Region II juga telah menjalankan program BPJS Kesehatan Mekanik untuk lebih dari 400 mekanik dan keluarga diwilayah yang sama.
Perbedaan BOM dengan Olimart
Setelah mengetahui apa itu Bright Olimart Modular (BOM), yuk ketahui perbedaannya dengan Olimart:
- Konsumen. Perbedaan pertama antara Olimart dan BOM ada pada target konsumen. Pada Olimart, diperuntukan untuk kendaraan roda dua maupun roda empat. Sedangkan BOM memiliki target konsumen yaitu kendaraan roda empat atau lebih.
- Kemitraan. Jika pada Olimart kemitraan Pertamina Lubricants dengan bengkel yang dikelola oleh masyarakat, berbeda dengan BOM. BOM memiliki kemitraan antara Pertamina Lubricants dengan pengelola SPBU.
- Lokasi. Dikarenakan memiliki kemitraan yang berbeda, maka lokasi jangkauan Olimart pun berbeda. Olimart bisa berada diberbagai penjuru kota di Indonesia, sedangkan BOM hanya ada di SPBU tertentu.
Nah jadi sudah tahu kan Sobat Enduro mengenai Bright Olimart Modular (BOM), yuk kenalan dengan Outlet Own-Channel Pertamina Lubricants pada artikel berikutnya.
(PU)
45 Comments
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